NEW LADY SOFT bears witness to Paolo Rizzatto’s skill in creating timeless projects that evolve over time without losing any of their original appeal. Past and present blend in a perfect balance between stylistic research and technological experimentation. With a choice of different supports – a stylish tripod, a solid wooden base or a new chalice-shaped base in cold-pressed steel – the NEW LADY SOFT shell is made of moulded polyurethane completely upholstered in leather or fabric and finished with an elegant cordwork that recalls the attention to detail typically associated with fine tailoring.
He was born in Milan in 1941 and graduated in architecture from the Polytechnic University of Milan. He works on the construction and interior design of single-family houses and public buildings in Milan, Bologna, Novara, Chieti and Formentera. In 1991, he began his collaboration with Alias, for which he designed the Young Lady armchair, followed by the Young Boy stool in 1993, and the Flexus sofa in 2000. He also designed the New Lady and New Lady Soft chairs in 2018, the Violon armchair in 2022, and the Plettro table collection, which received the Archiproduct Design Award in the same year. Since 1997, he has taught courses in light design at the Domus Academy and the Polytechnic University of Milan, where he lives and works.
